Colombo is still a quaint little city with a population of about 2.3 million people*, a small portion of which lives in apartments. And most of this denominator consists of the super privileged (read: professional expats and local landed gentry who have moved with the times, and therefore, out of their sprawling, oftentimes crumbling homes). And the latter is why venue perceptions have frequently begun to border on fantastic delusions of grandeur – a nostalgic attempt at holding onto the vestigial glory of the olden days. These pipe dreams, brought fondly to life by the Management Committees (made up almost entirely of the genteel aristocracy) are believed wholeheartedly by the support staff (administrative, maintenance and security teams) with fires in the belly of their own, becoming unwitting accomplices to the whole morose charade.
In our little city by the sea, the chimera of the super splendrous residential complexes has been in vogue for a number of years now. And given the fact that these apartments are located in the upscale neighbourhoods of the Galle Face area and all environs within a 5 km radius thereof, the illusion is convincingly imperforate. Until one begins to reside at one of these. Yes, i write this affectionate harangue from copious personal experience. And i haven’t yet got to the point; but some cause and effect/ empirical evidence based background was essential i thought!
The ignis fatuus begins with the misconception that the super luxuriousness of the complex is directly proportional to how dazzling the facade is. The myth is further perpetuated by the presence of ancillary but sadly, quite impuissant benefits like a supermarket, a cafeteria, an in-house maintenance team, a laundry service and maybe even a salon. But that is where the high stakes bucking bronco stops. The service levels at these outlets are usually dismal, tardy and over-priced. Add to it the occasional financial tomfoolery (I’m being kind!) and related mendacity brought on no doubt, by a complacent management committee, and you’re living in an Aldous Huxley utopia – A Brave New World where the art of illusion is paramount and short, anaemic memories serve one well.
Unsurprisingly, the solution lies in getting these basic condominium services to function in a robust, effective and equitable manner. It lies in channelling the quite significant financial flexibility gained from the exorbitant monthly maintenance fee (that is another dubiously proud hallmark of the super effulgent residencies), into developing the support structure human capital in terms of skill sets and work ethic. It lies in enabling them to establish their own superior benchmarks in the industry. That, dear ManCom** will be the key driver in capitalising on your brand equity and building longevity into that status, regardless of how many newfangled condominiums streak our horizon.
Oftentimes, the simplest solutions elude us just because they lack the fanfare and perplexity of, say….quantum physics or even Disintermediation (these are purely for sensation; please don’t dwell on either!) The 21st century, with its plethora of advances has also pulled a fast one on our collective psyche. Anything simple just does not ft into the domain of the affluent anymore. A bewildering, complex, almost always self-defeating whitewash of service levels, ethics and of course, high profile apartment facades is where the super luxury buck stops.
To all the developers/ ladies and gents at the top of the luxury condominium food chain: Stop this madness please!
De khudai pe aman.
*Source: world population review.com
**ManCom: Management Committee - an affectionate vestige from my corporate days