A Socio-Political Media Conundrum
“You don’t understand! I coulda had class. I coulda been a contender. I could’ve been somebody, instead of a bum, which is what I am.” – On the Waterfront, 1954
This unenvious state, this pixelated warfront, is true in fact for both, our Prime Minister, Imran Khan and the American President, Donald Trump. In this highly digitised world of communication, facts and fiction are often blurred in favour of the more digitally savvy. It matters little on the Information Super Highway, that you bring laboriously vetted facts and present them with the articulate pen of a scholar. What matters most is how quickly, succinctly, convincingly and doggedly you present your version of the truth. And therein lies the enigma for both these similarly beleaguered leaders. Their social media channels are rife with loud clamours from both sides of the political divide as the body politic takes, like soldiers to battle, to deftly repel all opposing views.
While DT’s* digital media director brings with himself the comforting ethnic sameness that has been at the bleeding heart of American politics lately, IK’s* focal digital media person is a medical doctor happily grinding out quite heavily sedated statements and responses to Pakistan’s social media electorate. Suffice to say that the boisterous digital armchair warriors on both continents, sign into a no-holds-barred online party everyday. The resulting cacaophony is a sight for sore eyes as caution, care and ethics are thrown to the ethereal winds.
Let me dig a little deeper into the particular case of each electronically-bedevilled incumbent.
DT is probably experiencing the least loved moment in his presidency yet. And the surprising truth is that it’s not entirely the fault of his dubious character. There have been moments in his media awkwardness, crassness and downright churlishness where he’s appeared absolutely bewildered by the barrage of negativity he has attracted. His almost wounded perplexity means that he is probably not as complete a write-off as a sizeable denominator now thinks. So it’s time to, at least in part, shift the blame to his media managers. From his twitter handle manager to his White House press secretary, a sea change is required. Or at the very least, a refinement of the media handling process, from start of an issue to the presidential weigh-in of the same; embedding a critical on-the-spot Presidential crash course on the subject before DT is permitted to fumble out a tweet or a statement. Just that small enterprise comprising of mostly keypad forbearance, will do much for the agitated, stressed out and increasingly insane sounding POTUS to skip back over to the side of some semblance of reason and positive poll-rankings.
IK is not too far behind his American counterpart on the (dis)likeability quotient. His once resoundingly mesmeric features of charm and political freshness, now appear quite anaemic and diluted. His media superintendents are even more belaboured and disconnected in portraying his political agility and civic common sense. Add to that, the enduring thrall for the Pakistani political trifecta of the Army meeting a Civilian meeting a Technocrat, being the panacea for all manner of national grimness and incapacity. The Captain has shown an almost loving tendency to not break with a lot of the mouldering 75 year old political tradition of our country and has even installed the said trifecta* to manage his burgeoning media publicity woes. In this case, the technocrat is a medical doctor (employed quite reasonably, as the vernacular mindset goes, in an area completely at odds with his professional training). The goal is to phrase all messages with peculiar medical undertones, then couch in paternalistic diplomacy and finally, deliver with the force of a nuclear bomb. Needless to say that an outright overhaul is required here too, breaking completely for starters, with the trifecta tradition. This should be followed by the installation of a populist-savvy, on the ball, relatable media ‘machine’ that can deliver a proletarian blow for blow in the social media jungle, keeping just a step ahead of the keyboard crusaders and naysayers.
Both leaders are currently caught in a media blitzkrieg intent on portraying them as… bums. And as the digital clock ticks on without any overt correction, it is very likely that the Captain will be clean bowled out and Black* will become the new Orange.
De Khudai pe aman.
*A Clockwork Digital: title adaptation from the original 1971 Stanley Kubrick film “A Clockwork Orange”
*DT: Donald Trump
*IK: Imran Khan
*The Pakistani Media Management Trifecta: Focal person on digital media- Dr. Arslan Khalid; Information Minister- Shibli Faraz (son of the renowned Urdu poet, Ahmad Faraz); Special Assistant to the PM for Information and Broadcasting- Lt. General (Retd.) Asim Saleem Bajwa
*Black: from the mushrooming “Black Lives Matter” protests and demonstrations in the USA that are also sweeping across the globe in various minority-fuelled nuances.